interview with Peter turner
I conducted a 10 minute interview with Peter Turner, who has worked in media industries for over 20 years. He has a great interest in how the TV industry is evolving. I wanted to use his knowledge to answer some of my questions about the funding of advertising and popularity of TV on demand. Before starting I explained what I was trying to achieve and recorded Peter Turner’s answers in quick note form as he spoke. This had downfalls because I could sometimes not write fast enough and had to ask him to repeat answers. It also means that this write up does not contain exactly what he said word for word. I asked 9 questions, but below find the information I thought valuable enough to record and publish for use in my report. :
1. Do you often use TV on demand? If so, what for?
Answer- I have very recently got into using the BBC iplayer quite often because I have such little time to watch TV. Also, I’m often very tired when i get home from work and sometimes fall asleep during a program I really want to see(he laughs). Before we used to only have one chance to see the shows but now i can pretty much watch it whenever i want. I know my daughter uses 4OD pretty much every day, so they must be doing something right.
Answer- I have very recently got into using the BBC iplayer quite often because I have such little time to watch TV. Also, I’m often very tired when i get home from work and sometimes fall asleep during a program I really want to see(he laughs). Before we used to only have one chance to see the shows but now i can pretty much watch it whenever i want. I know my daughter uses 4OD pretty much every day, so they must be doing something right.
2. What do you find the advantages and disadvantages of TV on demand are?
answer - I think everyone has become so used to everything just being at our finger tips, but for example BBC iplayer removes shows from their site 7 days after they are aired. People get annoyed when they cant access everything they want when they want it so downloading it illeagally. However the concept of TV on demand obviously has many advantages. It means you no longer have to fit your life around the TV guide because it fits around you. I don’t thin i know anyone who hasn’t used it at some point. Now of course they have realised the money you can make from advertising on these sites and i imagine the number of adverts during programs will continue to grow.
answer - I think everyone has become so used to everything just being at our finger tips, but for example BBC iplayer removes shows from their site 7 days after they are aired. People get annoyed when they cant access everything they want when they want it so downloading it illeagally. However the concept of TV on demand obviously has many advantages. It means you no longer have to fit your life around the TV guide because it fits around you. I don’t thin i know anyone who hasn’t used it at some point. Now of course they have realised the money you can make from advertising on these sites and i imagine the number of adverts during programs will continue to grow.
3. And do you think the growing number of adverts is necessary or just a profit making scheme?
answer – Oh I imagine it is vital for the commercial companies survival. The introduction of TV on demand has made TV ratings drop dramatically, because people know they can watch the programs whenever they want. The lower the ratings for a TV show, the less the company can charge for advertising time. The evolution of the internet allows companies to target adverts at niche audiences because they can track the kind of sites you go on and draw a conclusion of what type of person you are. People often discuss where the line should be, when does demographic research become stalking? Channel 4 has been forced to branch out and find other ways to make money, so internet advertising is an obvious way to do that. However there seem to be constant adverts for other programs on 4OD which are becoming quite tedious. (He adds...)Although because you are on the computer I usually just switch to another page for a while.
answer – Oh I imagine it is vital for the commercial companies survival. The introduction of TV on demand has made TV ratings drop dramatically, because people know they can watch the programs whenever they want. The lower the ratings for a TV show, the less the company can charge for advertising time. The evolution of the internet allows companies to target adverts at niche audiences because they can track the kind of sites you go on and draw a conclusion of what type of person you are. People often discuss where the line should be, when does demographic research become stalking? Channel 4 has been forced to branch out and find other ways to make money, so internet advertising is an obvious way to do that. However there seem to be constant adverts for other programs on 4OD which are becoming quite tedious. (He adds...)Although because you are on the computer I usually just switch to another page for a while.
4. Would you ever consider paying for TV on demand?
answer – ooh I don’t know about that. I already pay a TV licence so don’t see why I should have to contribute more just because I am watching it on the internet, not a TV. If there was no other way, there may be the odd occasion where I would pay a bit to watch something I desperately needed to. Otherwise, I think that would be an unfair system and they would definitely have to get rid of the adverts which I think they would make more money off than customers. I do however now pay for The Times online, and I never thought I would pay for online news so I guess as the situation changes, people change their attitudes.
answer – ooh I don’t know about that. I already pay a TV licence so don’t see why I should have to contribute more just because I am watching it on the internet, not a TV. If there was no other way, there may be the odd occasion where I would pay a bit to watch something I desperately needed to. Otherwise, I think that would be an unfair system and they would definitely have to get rid of the adverts which I think they would make more money off than customers. I do however now pay for The Times online, and I never thought I would pay for online news so I guess as the situation changes, people change their attitudes.
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