After carrying out a one on one interview with my class mate I have discovered the pros and cons to this technique of research. I believe it is much more effective than a questionnaire as you can get answers with much more depth to them. The data you collect can be more specific. This is a major advantage of the research, however the answers may not be completely truthful. The interviewee is very aware that they are not anonymous and may be embarrassed or worried they will get in trouble if they answer honestly.
Also, if your interviewee does not give very full answers, it may become difficult to sustain the interview. One on one interviews should be recorded as you may forget the answers or not be able to write everything down in time. Taking notes while someone is talking could appear rude and look as if you are not paying attention.
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