questionnaires

Questionnaire- (aim – to find out about downloading and streaming habits among a particular age group)


Gender
Male ____
Female ____

Age: ________________

Personal Income (£ a year):
0-5000
5001-10,000
10,001-15,000
15,001- 20,000
20,001- 25,000
25,001-30,000
30,001-35,000
35,001-40,000
40,000-50,000
More than 50,000

Please circle which of the following media forms you would buy a hard copy of (eg. on CD, DVD):

Music Games Film


Please circle which media forms (if any) you download legally :

a. Music Games Film



2. Please circle which media forms you download without paying:

a. Music Games Film


3. On average how often do you download music without paying? (please tick appropriately)

Every day ___
More than once a week ________
More than once a month ________
More than once a year _______
Never__________

4. On average how often do you download films without paying? (please tick appropriately)

Every day ___
More than once a week ________
More than once a month ________
More than once a year _______
Never__________
5. On average how often do you download games without paying? (please tick appropriately)

Every day ___
More than once a week ________
More than once a month ________
More than once a year _______
Never__________

Do you feel there is a difference in quality between illeagal downloads and material you pay for?
Yes____
No_____


1. Do you feel guilty about downloading material without paying for it?
Yes _____
No_______



2. Do you use music streaming sites such as Spotify or Sky Songs? Please state which sites you use.
__________________________________________________________________________________


3. Do you use television on demand websites? If yes, please state which sites you use.
___________________________________________________________________________________

___________________________________________________________________________________


4. Do you share downloads? ________________ If yes, please state who with:

b. My family
c. My friends

Today we were given a questionnaire with many mistakes in it. Above, find the version which I began to improve.
Although questionnaires are a reasonably easy form of market research, there are many disadvantages to using them. It is important the questions are chosen carefully and are phrased in a way so the data is easy to collect. for example, although closed questions prevent the person filling it in from going into much detail, they allow you to collect quantitative data which is easy to analyse.
With open questions it is important to think about how much room you leave for people to answer in. a limited amount of space will encourage a short answer.
Another problem with questionnaires is finding people to fill them in. You may hand 100 surveys to a range of people but only get 10 back because people can not be bothered to complete them. As well as this, if the questions involve a topic people do not want to talk about, you may get untruthful answers or none at all.
It is a good idea to offer incentive for people to complete the survey. This is often done through the chance to win a prize or be entered for a competition. It is tempting to put this on the page when it is not true. BUT YOU SHOULD NOT LIE!

layout of the question is very crucial as it must be clear and easy to understand. people filling it in are doing you a favour, they will not bother if it is difficult to understand.